Wisteria Lane® is a contract manufacturer and direct importer of quality flooring products marketed and sold at retail under this internationally registered trademark brand. Its retail business model is truly unique in the sense that Wisteria Lane retails its flooring products “Factory Direct” through its wholly owned chain of corporate showrooms. In essence, when purchasing flooring from Wisteria Lane a consumer is bypassing layers of margin built in to the retail price by the traditional flow of goods through the supply chain.
For a brief insight into factory direct buying and how this translates into guaranteed cost savings for consumers, please see the attached flow chart.
In addition to providing our customers with a wide selection of In Stock Flooring, we also have the capacity to custom manufacture flooring and moldings with special finishes for most any residential or commercial project according to Architectural Specification; without a “custom” price.